2022 - 2030 Strategic Goals and Objectives

The Utah Transit Authority moves Utah to a stronger economy, a cleaner environment, increased mobility, 
greater access to opportunity, and a better quality of life—all driven by safe, reliable transportation.
Vision Statement
Leading Utah's mobility solutions and improving quality of life
THESE FIVE STRATEGIC PRIORITIES MAKE IT HAPPEN
 
          Moving Utahns to a Better Quality of Life
            70% of Utah's population (75% of UTA's service area) resides within one-half mile of UTA's transit service, and the carbon footprint of UTA vehicles and facilities is reduced by25%
          
 
          Exceeding Customer Expectations
            Achieve a 45% increase - 10% every two years - in UTA's Net Promoter Score (How likely would you be to recommend UTA to your friends and family?)
          
 
          Achieving Organizational Excellence
            Receive industry recognition for operating a dynamic and forward-thinking public enterprise - a nimble, innovative, thriving environment for professional achievement
          
 
          Building Community Support
            More than 100 actively engaged formal alliances and affinity groups telling their stories in ways that influence transit-friendly outcomes
          
 
          Generating Critical Economic Return
            Communities across the region and state  recognize the economic value and positive return on investment that UTA provides statewide